Consumers Show Preferences for Purchases Made In-Store, Survey Reveals
Summary
Contrary to increasingly common belief, the survey revealed that showrooming strengthens brick-and-mortar stores, with 36 percent of consumers buying in-store after exploring products online.The results are from a web-based survey of 1,000 consumers in North America conducted by IDC to understand the changing landscape of the customer shopping experience and journey.In fact, more than 60 percent of respondents are confident with their purchases when they make them in-store and strongly appreciate the ability to return products conveniently and hassle-free to retail locations.The survey also highlighted different ways retailers can build strong engagement through services and process improvements, ultimately giving shoppers the confidence they need.The company’s technology independence, global talent and extensive partner network deliver transformative digital offerings and solutions that help clients harness the power of innovation to thrive on change.