Case Study: Southern Code | Software Development Lead Gen
Summary
Martal Group worked to understand the current outbound sales approach used by Southern Code and layered on best practices to launch an initial outreach. After receiving feedback from the market, further strategic adjustments were made until a repeatable process was ultimately solidified. Maintaining a close weekly feedback loop was key for Martal to stay on top of what priorities Southern Code was working on and what new marketing material or special offers had been developed.Working closely on a targeted industry approach was critical, and several manual, semi-manual, and automated sources were used to build valuable prospect lists. Nurturing long-term prospects sometimes took up to 10 months to convert, and testing additional geographic regions proved to be not only a good source of market knowledge but also uncovered new niches to explore in the US and abroad. Click here for the detailed client review