How to measure the success of your salon, spa or clinic – Kitomba blog
Summary
In reality there are probably few salon or spa businesses that have a solid, measured approach to determining their success, and not doing so can make a huge difference to your bottom line and potential growth. We’ve put together our top five client metrics which are all accessible using salon and spa software reporting to help you measure your success. Plus, an increase in visit frequency and a reduction in time, energy and money spent finding new clients will result in boosted profits. To do this, you can set up email or SMS messaging campaigns that automatically contact the client a specific amount of time after their last appointment to remind them to book in. On the flip side, if you find your new client rate is low but you’re fully booked weeks in advance, your business has reached capacity.
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