Following a Record-Breaking 2023, ROAR® Organic Secures $10 Million Investment from Factory LLC
Summary
BETHLEHEM, Pa., March 7, 2024 /PRNewswire/ -- ROAR\xae Organic, the rapidly growing beverage brand known for its deliciously functional hydration products is pleased to announce a new $10 million investment by Factory LLC. "In its pursuit of expanded product availability, ROAR\xae is continuing to solidify its position as a category growth driver via strategic and influential partnerships with multiple DSD distributors in key markets, bolstering its distribution network and ensuring broader consumer accessibility nationwide.From extending its "Official Hydration Partner" status with the popular Professional Pickleball Association pro tour to collaborating with influential figures on exciting new flavors, ROAR\xae continues to innovate and captivate consumers. "Our on-trend product portfolio aligns with the shifting consumer preferences towards healthier, functional yet great tasting beverages and we couldnt be more confident in our ability to continue to make significant impact. Untwist a cap and experience #CompleteHydration with ROAR\xae!Factory is an experienced group of CPG investors and operators who collaborate with brand teams at our one-of-a- kind, purpose-built, 40,000 sq. We map out strategic directions and dig into the nitty-gritty, tapping into the proven skillsets of seasoned professionals in product development, supply chain, manufacturing, marketing, finance and management.