Barkley and OKRP to Merge
Summary
This new entity combines two of the fastest-growing agencies in the U.S., both with proven track records for creating work that sparks with consumers and drives out-sized results for clients. With more than 650 employees across five offices in Chicago, Kansas City, Denver, New York and Pittsburgh, BarkleyOKRP is now one of the largest independent agencies in the country. Combined, BarkleyOKRP clients will receive the very best of strategy and creativity in an agency that has broad capabilities and significant scale.” “Barkley’s operation and leadership were instantly impressive – but what really locked this partnership is our mutual belief that our business is about selling and winning over the consumer, unapologetically,” explained Tom O’Keefe, CEO of OKRP, who will become creative chairman of the merged shop. The combined agency will be led by a diverse and tenured executive leadership team comprised of discipline heads from both companies. “This merger not only creates a powerful new platform today, but it sets the stage for continued investment to expand and strengthen our capabilities in all areas of the business, including media, data, analytics, performance marketing and technology,” added King.