Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution
Summary
NEW YORK & LOS ANGELES--( BUSINESS WIRE )--Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution.The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large.We’re excited to partner with The Trade Desk on unified ID, as it raises the entire ad tech industry to a higher standard by improving the efficiency of cookie-based user syncing across the internet,” said Andrew Casale, President and CEO, Index Exchange.“The fact that Index Exchange has already seen higher match rates from their implementation of the unified ID solution validates our decision to offer our cookie footprint at no cost,” added Jeff Green, CEO and Founder of The Trade Desk.Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
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