Patient Relationship Management: Expanding Beyond Patient Engagement
Summary
It is a saying that developed for the right reasons, but leaders in the industry are starting to realize that simple engagements fall short of patient expectations and provider needs. Additionally, customer relationship management (CRM) platforms share similarities with PRM in their fundamental objectives, but their focus areas, functionalities and applications are distinct. But both EHR and CRM are part of a bigger problem in that they silo patient interactions, leading to fragmented communication efforts. PRM platforms like TeleVox Enterprise Edition unify disparate communication channels into a cohesive ecosystem with the patient relationship at its core. It signifies a shift towards a more patient-centric model, focused on building lasting relationships and delivering care that deeply resonates with patient needs and preferences.
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