Google brings its shopping service to India, tapping into the countrys digital boom
Summary
Google has launched its shopping aggregator service in India, in a bid to take advantage of the countrys booming digital economy."India has the second largest population of internet users in the world, and its only getting bigger," Surojit Chatterjee, vice president of product management at Google Shopping, said in a blog post Thursday.With a population of over 1.3 billion, India has seen rapid growth in its digital economy, with tech firms like Flipkart, Snapdeal and Paytm shaking up the countrys e-commerce scene.The expansion signals a deeper push by Google into the world of e-commerce, and marks the latest move from a big U.S. tech firm to extend its footprint in the country.The EU argued Google denied consumers a choice of services by directing users of its search engine to the shopping platform.