Philip Morris International and E2open Announce Strategic Partnership to Create the Digital Supply Chain for a Smoke-free Future
Summary
Success in the cigarette business, and more than a decade of scientific research and technology development, gave PMI the resources to pursue this ambitious vision and to make its array of innovative, science-based smoke-free products the icons of the future.“We’re excited to extend our partnership with E2open, bringing innovation and best-in-class digital services to the core of our supply chain,” said Massimo Andolina, senior vice president of PMI Operations.“We are honored to support Philip Morris International on their journey to make this vision a reality, and are committed to our partnership,” said Michael Farlekas, president and chief executive officer of E2open.Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders.As of September 30, 2018, PMI estimates that approximately 5.9 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, which is currently available for sale in 43 markets in key cities or nationwide under the IQOS brand.
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