Neville backs sports recovery start-up - Insider Media
Summary
A sports recovery start-up has secured investment following an appearance on the BBCs Dragons Den, including backing from Gary Neville.MyoMaster was created by Joe Gray when he tried to treat a recurring Achilles tendonitis injury using a device made out of makeshift tools in his kitchen. It was his Lottie Whyte who then helped to drive the idea forward, using her maternity leave to grow the business before securing cash backing from Googles Black Founders Fund.The episode, which aired on Thursday 29 February, showed the brands co-founders securing a \xa3100,000 investment.Gray and Whyte received a total of four offers from the Dragons - including Peter Jones and Deborah Meaden - before ultimately shaking hands with Gary Neville and Sara Davies, with each investing \xa350,000.Whyte said: "Going into the Den was a once-in-a-lifetime opportunity. Presenting to some of the biggest names in the business world and being grilled on every aspect of our brand was an amazing experience. "By combining Garys sporting connections and experience with Saras business expertise, this can really help open doors for us on this next phase of our journey. "Going on the show has given us the drive to continue innovating our business and change the way people approach recovery and performance optimisation."