Venture-backed Lightspeed buys loyalty solution ReUp

▤ Summary

Founded in 2005 by CEO Dax Dasilva , Lightspeed raised $166 million last year in a Series D financing led by Caisse de dépôt et placement du Québec .With its seamless integration of Lightspeed’s existing suite of products, the new technology enables merchants to engage customers, reward repeat business and build a loyal following.“We’re providing these businesses with the tools to break down barriers, thus fostering strong customer relationships, driving repeat visits and increasing revenues, no matter the season.”This new product launch comes on the heels of Lightspeed acquiring ReUp, the creators of a digital platform that allows business owners to build a branded loyalty program.With this acquisition, Lightspeed now includes a robust integrated loyalty solution geared towards apparel boutiques, pet stores, quick service establishments and fine dining restaurants, just to name a few.

▦ Linked Companies

Lightspeed

$1B+