GenAI-Powered Search: Re-think Your Marketing Strategies
Summary
This created a frenzy of interest in generative AI (GenAI) capabilities from consumers, the media, and venture capital (VC) investors and put the largest search engine, Google, on red alert. The macroeconomic conditions for VC funding in 2023 had tightened for everything except AI-related startups, which received $68.7 billion in 2023, according to PitchBook data reported by Techcrunch. So, a question that has been on my mind for the last few months as I have been playing around with these AI tools: What is going to happen to startups, small businesses, and publishers who rely on search traffic from Google when they decide to roll this SGE out officially to users worldwide? While the ultimate impact on organic traffic revenue remains uncertain as AI search evolves, it is on business owners minds. Will this mean that large brands will get all the search traffic, such as marketing consultant AJ Kohn has suggested is already happening?