Czech Choice Raises $2.5M to Help Restaurants Know Their Customers Better And Expand Across Europe
Summary
None The funding will be used to scale the service to four new markets in Central and Eastern Europe and to continue growing in the existing strong markets like Poland, Czech RChoice is an online B2B subscription-based service that allows any restaurant to create a website and set up all necessary restaurant-related business tools on a single platform with joint administration: website, applications, online menus with QR payments, table reservations, a CRM system, and much more. Additionally, the platform can be integrated with POS systems and marketplaces such as Wolt, Bolt, Glovo, Foodora, and Uber Eats.Choice was founded in 2020 by Alex Ilyash. It allows restaurants to digitize approximately 80% of their customer base and collect data on their preferences and frequency of visits, as well as additional personal information such as contact details or date of birth.In their own words:99% of restaurants dont know their customers. In 2023, over 2M orders totaling $42M were made in Choices partner restaurants.Instead of competing with POS systems, Choice cooperates in providing integration between the back-office and the front-office of a restaurant.Choice aims to become the leading solution in the CEE region by 2024, and across Europe within the next 3 years. The companys team now includes more than 120 specialists.Choice is actively recruiting sales representatives and account managers in all regions where the service is expanding its growth Czech R