Tracksuit Secures $13.5M to Bring the Future of Brand Tracking to Growing Consumer Brands
Summary
"Understanding brand health was a big driver of strategy at Airbnb (such as what are levels of awareness and consideration by market, compared to competitors, etc). ""Were excited now to see US companies adopting Tracksuits affordable, always-on solution to track the growth of their brands and empower their marketing teams to make data-driven decisions," said Anthony Lee, Altos Managing Director. "Tracksuits notable US customers include Athletic Brewing, Steve Madden, Opendoor, AWAY Luggage, Momofuku, Skillshare, Care/Of, Hexclad, Bread & Butter Wines, Ollie Pet, MyFitnessPal, Supergoop!, and LolaVie.Founded in 2021 by Co-CEOs Matt Herbert and Connor Archbold, Tracksuit is the new source of truth for marketers to understand and communicate whats working to build brand health. As a registered investment advisor (RIA) with the SEC, Altos has a uniquely flexible, long-term, and concentrated approach to venture capital, supporting the full lifecycle of companies from inception to global growth and profitability. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program.