VC-backed G2 Crowd acquires Siftery
Summary
Chicago-based G2 Crowd announced it has acquired Siftery , platform that helps businesses discover new applications based on stacks used by peer companies.Siftery’s technology complements the G2 Crowd Review Platform and Marketplace, which businesses use to find, compare and purchase software.For example, Siftery can uncover when a business has a case of “shadow IT”, such as when three separate teams each buys 50-seats for a software solution rather than a single 150-seat subscription at half the price.“We believe that everyone in business deserves the right to reach their potential — and the only way they can do that is through a trusted marketplace that’s free to access, and is not pay-to-play,” said Godard Abel, co-founder and CEO of G2 Crowd.Anyone who wants great software to perform at their best, from intern to CEO, should be able to quickly discover, buy, and manage the best technology for their business.