Christmas charity appeal increases donations with cloud-based comms
Summary
At Christmas, this need always becomes even more acute, but with homelessness across the UK more than doubling since 2010 following almost a decade of government austerity , the charity’s work has become even more important, and it has had to redouble its fundraising efforts.However, with a bare minimum of staff and no real IT estate or expertise to speak of, for St Martin-in-the-Fields Charity director Tim Bissett, this is something of a challenge.Effectively, this means that St Martin-in-the-Fields Charity can operate a fully compliant cloud contact centre without needing to locate physical equipment or seat volunteers at its extremely constrained site.“For nine years, we have applied our pop-up contact centre approach, so that BBC presenters, celebrities and volunteers can take over an everyday office building in central London to receive calls from Radio 4 listeners,” says Sesui CTO Manveer Mangat.The go-anywhere nature of the Sesui system means that the charity may eventually be able to draw on volunteers all over the UK, routing calls wherever they are needed – something Bissett says he is keen to explore.