Google says Microsoft offered to sell Bing to Apple in 2018, but search-quality issues got in the way
Summary
Microsoft offered to sell its Bing search engine to Apple in 2018, Google said in a court filing earlier this month. In 2021, Google spent more than $26 billion to keep its search engine the default, according to a slide shown during the trial in October. The Justice Department said in its own newly unsealed filing that Microsoft has spent almost $100 billion on Bing over 20 years. Bloomberg reported in September, citing unnamed individuals, that in around 2020 Microsoft executives held "exploratory" talks with Eddy Cue, Apples senior vice president of services, about selling Bing to Apple. WATCH: Its unclear if Google can retain its dominance in tech, says Loops Rob Sanderson
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