Crisp Raises $50M in Series B Extension as CPG Brands Rapidly Adopt a Collaborative Commerce Approach for Sales, Marketing and Supply Chain Management
Summary
The new funding will support the companys aggressive growth efforts building on its recent acquisition of Atlas Technology Group, product development, and expansion into new markets and additional acquisitions.Since its inception in 2017, Crisp has evolved its platform to provide brands and distributors with the latest store and shelf-level data from leading retailers. Accessing all data within a single platform is empowering brands to implement a collaborative commerce approach, where advanced analysis is improving forecasting, pricing strategies, inventory management, and expansion plans. Some of BCVs past and present portfolio companies include Arctic Wolf Networks, Clari, Cloudbees, Druva, Go1, Iterable, NGINX, Pax8, Weave and Wrike.FirstMark is an early-stage venture capital firm based in New York City. The firm backs innovative founders and management teams across the Commerce, Enterprise Software and Tech-enabled Services landscapes, with a particular emphasis on opportunities where M&A and creative financing strategies can augment strong organic growth. With unparalleled levels of creativity, flexibility, and customer service, TriplePoint Capital is the only provider equipped to meet the needs of high-growth companies at every stage of their development.