Surgical AR/VR poised for widespread adoption with Apples Vision Pro launch: Report
Summary
This is driven by Apple’s recent foray into the extended reality (XR) market with the introduction of its spatial computing product, Vision Pro, said the report by GlobalData, a leading data and analytics company. The goal extends to providing real-time visual guidance and enhanced awareness during surgery,” said Sourabh Nyalkalkar, Practice Head of Innovation Products at GlobalData, in a statement. “The notable increase in innovation activity is driven by a diverse range of players, including hardware manufacturers, chip makers, healthcare providers, software developers, and more. The growing competition in this area is illustrated by over 40 start-ups actively working on creative surgical AR/VR solutions, as identified by the Technology Foresights platform,” he added. Also, it will be interesting to see whether Apple, known for its effective tech-driven acquisitions in new domains (like the recent additions of Mira Labs in 2023 and Curious AI in 2021), will leverage this strategy to establish its presence in the field of surgical care,” he added.