Microsoft, Google, Amazon and tech peers sign pact to combat election-related misinformation
Summary
The industry is specifically targeting deepfakes, which can use deceptive audio, video and images to mimic key stakeholders in democratic elections or to provide false voting information. Artificial intelligence startups OpenAI, Anthropic and Stability AI also joined the group, alongside social media companies such as Snap , TikTok and X. Misinformation in elections has been a major problem dating back to the 2016 presidential campaign, when Russian actors found cheap and easy ways to spread inaccurate content across social platforms. Participating companies in the accord agreed to eight high-level commitments, including assessing model risks, "seeking to detect" and address the distribution of such content on their platforms and providing transparency on those processes to the public. Christina Montgomery, IBMs chief privacy and trust officer, said in the release that in this key election year, "concrete, cooperative measures are needed to protect people and societies from the amplified risks of AI-generated deceptive content."
