Boost Your Traffic in Google Discover
Summary
Google prepared a perfect storm for the last quarter of 2023, linking important core updates related to helpful content to more minor changes to the system that will make any ship rock. Traditional SEO includes the use of keywords to position your web pages for a specific search, but the content strategy in Discover should be based on entities, i.e., concepts, characters, places, topics... everything that a Knowledge Panel can have. They are detailed shots of delicious food, close-ups of a persons face showing emotions, or even images where the character in question does not appear, such as "the new manicure that will be a trend in 2024," persuading you to click. When working with entities, you may find that certain authors on your site rank higher for some topics than others; this may be because they have a specific specialization, such as Miriam Ellis’ expertise on local SEO on the Moz Blog. Whenever we get lucky, and this occurs, we can work in a coordinated way with different marketing actions, such as promoting that article on all social networks, setting up push notifications, or sending it to our subscribers and newsletter users, and much more.