Apple releases free new sports app for iPhone
Summary
Apple services chief Eddy Cue said the company designed the app to be fast and simple for multiple quick checks per day. It will stand out from other sports scores apps because Apple doesnt represent a team or league and isnt incentivized to engage users for long sessions, he said. Apple has moved into sports in recent years by buying rights and airing Major League Baseball and Major League Soccer games, adding additional sports journalism to its News app and airing sports-related documentaries about teams such as the Golden State Warriors and the New England Patriots on Apple TV+. Apple, like Google and Amazon , sees major live sports events as a potential anchor for its streaming services. In 2019, Apple gave Sports Illustrated a look into a war room the company built to monitor games and send notifications.
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