Beamer buys Userflow to build a consolidated product engagement platform
Summary
“Hopefully, with a shared vision and demand from both customer bases, both products will continue to evolve to better serve the needs of both existing and future customers, as the market has confirmed demand for a connected suite of tools that include the features of Beamer and Userflow, among others, and serves the needs of product organizations around the world.” Userflow, headquartered in San Francisco, was founded in 2019 by Sebastian Seilund and Esben Friis-Jensen. Friis-Jensen previously co-launched Cobalt, an app security platform, and before that was a consultant at Accenture in the SAP division. Elsewhere, Userflow can facilitate surveys and collect metrics that can be funneled in an analytics tool such as Amplitude or Mixpanel. “Joining forces with Beamer and aligning with Camber’s vision opens up brand new and exciting opportunities for our customers. Beamer competes with a number of product engagement platforms on the market, including Batch, which raised $23 million in 2021.
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