Outrank Competitors With Content Gap Analysis
Summary
Even after exhaustive keyword research and brainstorming sessions, the struggle to address customers pain points with relevant blog topics persists. As the name implies, it involves analyzing your competitor’s website to understand their target market, content strategy, keyword choices, and product use cases to find what’s working for them. Isaac Hammelburger, Founder of Search Pros, shared an interesting case study on performing a competitor-based gap analysis: “I worked for a relatively new client in the commercial insurance space with very little existing content. With this data, you’ll gain firsthand insights into the customer pain points to create marketing materials to address them effectively. A good starting point is examining your competitor’s blog and paying attention to the user intent and keywords they’re targeting.