Pippa O’Connor Ormond’s spirit attracts investors to Irish vodka brand Istil 38
Summary
Pippa OConnor Ormond is an investor and director in the Irish vodka brand, Istil 38A vodka company that counts Irish celebrity Pippa OConnor Ormond as an investor and director has attracted an investment worth 390,000 as it plots further growth.According to company filings, the Sugarloaf Beverage Company raised money from several investors, including Michael Stafford of Stafford Bonded and ODriscolls Irish Whiskey. Sugarloaf owns the Istil 38 Irish vodka brand.Speaking with the Sunday Independent, Shane Davey managing director of the Sugarloaf Beverage Company said the new investment would be used to continue growing the Istil 38 brand, which is now stocked in around 300 to 400 Irish pubs.This money will all be used for growth, he said. And we are in talks with a number of distributors in the UK as well.Davey said bringing in Stafford as an investor would help drive Istils international growth, given his experience with ODriscolls Irish Whiskey. Stafford is taking a minority stake in the business.Davey said the Istil brand had generated around 400,000 in revenue before accounting for duty tax.OConnor Ormond, who also has a clothing company Poco, has taken on a director role at Sugarloaf.