Dementia Society of America Named Winner of an Anthem Award for Its National Television PSA Campaign
Summary
This year’s Anthem Award Winners were selected from a pool of over 2,000 submissions from 44 countries by the International Academy of Digital Arts and Sciences (IADAS).As of November 2023, the Dementia Society PSAs achieved over 160,000 network and local airings and over 1 billion gross impressions, as reported by Nielsen Research. DSA provides an information hotline (1-800-DEMENTIA™), many online resources and an easy-to-use, web-based locator, which can assist families and individuals in finding valuable support near to them. DSA underwrites through its Ginny Gives® Grants Program, non-medical activities focused on: music and singing; dance and movement; the visual arts, touch, and sensory stimulation. The Anthem Awards honors work across seven core causes: Diversity; Equity & Inclusion; Education; Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.