Lights, Camera, Action: Our Investment in CG Hero
Summary
When we met Jonathan Llyod co-founder of GCHero and his outstanding team, we immediately saw a great opportunity in the potential of the platform to disrupt an industry burdened with messy and ineffective processes. With a collaborative platform like GCHero, they can source a freelancer and retain them on contract as needed, without incurring the costs of a full-time recruit.CG Heros addressable market stands at $8 billion p.a., across key verticals like gaming, films, etc. NFTs are just a small part of giant computer-graphics market, so in fact, platforms like CGHero were already well-positioned to support the creation of NFTs, even before the [BA1] phenomenon of CryptoKitties in 201718.By removing bottlenecks in the existing VFX supply chain, CG Hero makes it faster and 2x cheaper to deliver 2D, 3D, animation, VFX, and other types of digital content seamlessly to enterprise clients by connecting them with thousands of industry professionals, or heroes[BA2] [AD3] [BA4] .Streamlining this process means enabling clients across a wide range of industries to engage their audiences across exceptional computer-generated graphics from AR to VR, and into the metaverse.But CG Hero is more than just a marketplace. Its one-stop-shop procurement solution not only helps clients to find world-class suppliers, but also enables them to create project teams and manage them throughout the whole process of CG asset creation. On the other side of the fence, the platform has a sizable client baseincluding Fortune 500 enterprises and familiar names like Arjo, the BBC, Disney, Epic Games, Kingfisher, LG, Netflix, the NHS, SEGA, Unilever, Valvoline and others.CGHero is disrupting the market for creative production currently led by a number of in-house production and design studios by introducing a platform on which the very bests artists around the world can gather and collaborate.