Palisade closes $1.5 million CAD, launches email deliverability score tool
Summary
This week, the startup launched a tool that allows companies to check their email deliverability score.In a statement, Palisade co-founder and CEO of Palisade Samuel Chenard likened this to a credit score, whereby customers will receive a score each week to ensure email sendouts are functioning properly. We are here to change that.Prior to founding Palisade, Chenard was most recently co-founder and CTO at CareerUp, an internship placement platform. While managing a multi-million subscriber email list at his former company, he conceived of a tool that could automate email DNS configuration and monitoring.During their tenure at CareerUp, Samuel and his team have demonstrated a rare ability to build successful, capital-efficient ventures in intricate markets, David Charbonneau, managing partner at Boreal Ventures, said in a statement. Samuels prior experience as CTO gave him firsthand understanding of the frustrations caused by the ever-changing email backend architecture.Palisade claims to have multiple paying customers using its beta product and is working with media outlets, content creators, Series A startups, enterprise companies, and other companies. The startup has set a goal to reach $1 million in annual recurring revenue by the end of 2024.With the fresh funding, the startup plans to grow its currently four-person team, and deploy what Chenard described to BetaKit as aggressive marketing and acquisitions strategies.