LiveRamp Completes Acquisition of Habu
Summary
“Through our combined offering, companies will now have one, simple platform to measure campaigns across all walled gardens, programmatic, and media channels while connecting data seamlessly across any cloud, warehouse, or clean room. The combination of LiveRamp and Habu establishes the industry-leading interoperable platform for data collaboration across all clouds and walled gardens globally, strategically expands the Company’s collaboration network, and drives further adoption of the Company’s core identity and connectivity solutions. LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders, turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
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