Carry1st announces strategic investment from Sony Innovation Fund
Summary
Driven by rapidly increasing technology adoption, Africas gaming industry has over 200 million unique players and is set to reach a market size of over $1bn in 2024, according to data from Newzoo and Carry1st. While there is limited formal console presence, Africa presents an incredible growth opportunity for this sector, particularly with the rise of live services. "We are thrilled to join forces with Sony Innovation Fund: Africa," said Cordel Robbin-Coker, CEO and co-founder of Carry1st. Our distinct regional capabilities, paired with Sonys expertise in gaming and entertainment, creates a powerful combination. Together, we hope to bring the best games in the world to players across Africa.We are excited to welcome Carry1st as our first investment in Africa, said Antonio Avitabile, managing director EMEA, Sony Ventures Corporation.