The Joy Raises $2M in Seed Funding
Summary
The Joy , a Berlin, Germany-based online marketplace for the wellness and beauty industry, raised an initial $2m seed funding.Joy launches initially in Germany and Western Europe and then aims to roll out across the United States, Japan and South Korea.Founded by Vladislav Kiselev CEO & founder), Bogdan Nekhoda (CFO & co-founder) and Emil Khavizov (CCO & co-founder), The Joy provides a platform for customers, salons, freelance practitioners and advertisers to interact with each other.For instance, by using the Joy app, customers can book on-demand wellness and beauty treatments at home, at work and in a salon.The platform will operates on Joycoins, a special method of payment and rewards, such as loyalty and referral programs and bonuses, within the system.