Amazons facial recognition service used to scan mugshots, but also to track soccer balls

▤ Summary

In the private sector, the service has been perhaps most enthusiastically adopted by companies in the marketing and advertising space, particularly those that have huge catalogs of photos and videos that they want to categorize and tag for easy searching.The White House has used Rekognition in an application that lets users take a photo and find which first lady they most closely resemble.Companies like ScrippsNetworks Interactive C-SPAN use the technology to more quickly sift through hours of video and gigabytes of photos in order to correctly tag individuals speaking or featured in pictures.The "pathing" functionality allows these companies to closely track an object or player — a typical use has been in sports coverage — throughout a single video shot.The company has said the pathing function cannot be combined with facial recognition, and objects can only be tracked through a single camera-shot, not across multiple cameras.

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Microsoft

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