How To Stay On the Right Side Of The Rules In Your Marketing Efforts | Blue Zenith Design + Strategy
Summary
Failing to stick to the right side of the law in your marketing efforts could lead to fines and sanctions, which could impact cash flow and damage your reputation. Your small business can make use of the best stock photo resources to add images to websites, blog posts, and emails or take photographs yourself, especially for products. Other options include signing up to paid stock photo services like Shutterstock, which can provide a broader, better range of images. This factor includes avoiding headlines that mislead the recipient or opening a new email account under a false moniker to trick customers into purchasing a product. Many businesses have found success with influencer marketing, but even these methods come with rules and regulations that could land you in hot water if you ignore them.