Microsoft Launches New Partner Benefits Packages

▤ Summary

“With the amount of innovation that Microsoft is releasing into the market, particularly around our AI workloads, its really important that we continue to deliver benefits that support our partners’ growth and to ultimately help deliver success to their customers,” Julie Sanford, Microsoft’s vice president of partner go-to-market (GTM), programs and experiences, told CRN in an interview. Sanford (pictured above) said that new and existing Microsoft solution providers can also leverage these benefits packages as stepping stones as they work toward earning designations. Microsoft promised that “additional details will be shared in the coming months.” More Partners Allowed To Sell Copilot For M365 The new benefits packages come on the heels of the vendor making its Copilot for Microsoft 365 GenAI offering available for solution providers in the Cloud Solution Provider (CSP) program to sell to customers. Even without that minimum, customers do need a product license for one of the prerequisite base stock-keeping units (SKU) for each seat of Copilot for M365 they purchase, according to the vendor. Customer organization boards have also shown support for AI use cases with demonstrable returns on investment within 12 months, such as automating manual tasks, for example.

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