The Case for QR Coupled Signage
Summary
The QR code, a magical collection of squares with a secret wealth of invaluable information unlocked by your mobile phone. Usage of QR codes outside of industrial applications has had a slow adoption rate, but as of late and can be found virtually everywhere which, in some cases, could be better thought out. With just the scan of a QR code, any smartphone user can view your scheduled media on the go, on their device, with options for sharing and interactivity. Another great use case would be in a retail setting where the details of a sale event can be included as a QR code in print or digital signage. Every scan of the QR code is recorded in AdHawk along with many other valuable metrics including dwell time, individual media views, and even custom events from gadgets.
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