YouTube star MrBeast makes more than $263,000 in X video, but calls it ‘a bit of a facade’
Summary
YouTube personality Jimmy Donaldson, better known as MrBeast, arrives for the 36th Annual Nickelodeon Kids Choice Awards at the Microsoft Theater in Los Angeles on March 4, 2023. Jimmy Donaldson, the internet sensation known as MrBeast, recently took his talents to X to see how his earnings from a video there would compare to his how much he typically makes on YouTube. Since purchasing Twitter in 2022, Elon Musk has said he hopes to turn X into an all-purpose app with a focus on video, and has brought in popular media personalities including Tucker Carlson, Don Lemon, and Tulsi Gabbard to post original content to the platform. Heres how he replied to Musk: "The production cost of my videos runs into millions, and even with a billion views on X, it wouldnt come close to covering a fraction of it. Still, Donaldson is showing thats theres some earnings potential for the creator economy on X, which is trying to take on Googles YouTube and TikTok in the burgeoning market of online influencers.