Safary Raises $2.4M to Build Google Analytics Platform for Web3
Summary
Safarys free, user-friendly solution allows projects to unlock powerful Web3 analytics simply by adding one line of code to their website.Googles plan to phase out third-party cookies by 2024 means marketers will no longer be able to use the tracking methods theyve long relied on to understand user behavior, personalize experiences, and optimize campaigns. Weve built a next generation tracking platform designed to uphold the highest standards of privacy while offering valuable insights into the performance and efficacy of every marketing activity and campaign. "Roderik van der Graaf, Founder of Lemniscap, said: "As the era of third-party cookies draws to a close, the digital marketing and data privacy landscapes are facing a watershed moment. With an unrivaled partner network featuring top Web3 growth leaders, Safary is in prime position to address immediate industry needs and deliver a powerful new attribution system that can drive Web3 adoption. With Safary, you can centralize your growth data and measure the results of any web3 marketing campaign from organic content to KOLs, quests, ad networks, and more.