Amazon launches generative AI tool to answer shoppers questions
Summary
Amazon is rolling out an artificial intelligence tool that can answer shoppers questions about a product, a spokesperson confirmed, as the company continues to experiment with generative AI. The new feature in Amazons mobile app prompts users to ask questions about a specific item. "Were constantly inventing to help make customers lives better and easier, and are currently testing a new feature powered by generative AI to improve shopping on Amazon by helping customers get answers to commonly asked product questions," Maria Boschetti, an Amazon spokesperson, said in an email. Unlike OpenAIs ChatGPT, Amazons new feature isnt equipped to carry out a conversation, but it can respond to creative prompts. The tool is designed not to veer off subject, and will return an error message if it cant answer questions such as, "Who is Jeff Bezos?"
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