Blueshift Receives $40M Growth Investment From Runway Growth Capital

Funding Rounds

▤ Summary

Blueshift, a Menlo Park-based company that helps brands automate and personalize engagement across every marketing channel, using a combination of Customer AI & Generative AI, received a $40M growth investment from Runway Growth Capital. The company intends to use the funds to expand its sales and marketing operations for its patented AI-powered customer engagement platform, and to refinance existing debt. Led by Vijay Chittoor, Co-Founder and CEO, Blueshift helps brands deliver relevant, connected experiences across every customer interaction. Its platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and scale, Blueshift gives brands all the tools to deliver 1:1 experiences in real-time across the entire customer journey.

$ Funding

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Amount $40.0M Total raised
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Date January 16, 2024 Announcement date
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Investors - Lead investors
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Company http://www.blueshift.com Funded company

▥ Classifications

industries
Retail
applications
AI & Machine learning

◇ AskAI Classifications

Labels
Marketing Automation Customer Engagement Platform Customer Data Platform

▦ Linked Companies

Blueshift
$1M to $5M