Franchise Consulting and Digital Marketing Firms Announce Strategic Investment
Summary
iFranchise Group and its affiliated digital marketing agency, TopFire Media, welcome L2 Capital Partners to help meet continued demand for best-in-class franchise development, consulting, and marketing servicesJanuary 4, 2024 The founders and owners of the nations leading franchise consulting firm, iFranchise Group, and its affiliated marketing agency, TopFire Media, announced that they have received a strategic investment from L2 Capital Partners. By leveraging the experience, expertise, and superior client service provided by iFranchise Group and TopFire Media, along with the insight and resources of L2 Capital Partners, the firms are collectively planning to build deeper teams and expand services, while continuing to maintain long-term, successful client relationships.Peter Batushansky, Partner of L2 Capital, said, Were very pleased to have the opportunity to help recognized industry leaders, like those who have been instrumental to the current success of iFranchise Group and TopFire Media, further expand their roles and influence in the exciting franchising space. We partnered with L2 because of their commitment to excellence and their shared vision for the future of the industry, said iFranchise Group founder, CEO, and TopFire Media Board Member, Mark Siebert. Its affiliate, TopFire Media, was founded in 2013 as a vehicle for providing franchisors with state-of-the-art digital marketing, website development and optimization, and public relations services, all under one roof.The partnership formed with L2 Capital Partners represents the next stage of the organizations evolution, which has seen its role in franchising go from a boutique consulting firm in the late 1990s to a market leader with unmatched franchising expertise across a variety of areas, from strategic planning, operations and quality control, to marketing, sales and development, and more.Dave Hood, iFranchise Group President and TopFire Media Board Member, stated: We are steadfast in our commitment to providing the utmost in expertise and guidance to our clients. L2 executes a differentiated operations-focused strategy by targeting founder and entrepreneur-led businesses that are at an inflection point where L2s breakthrough growth framework and direct operating expertise can quickly accelerate market share gain.