Software is shaking up vehicle manufacturing, CES panel says
Summary
Collaboration is key between OEMs and suppliers as rapidly changing software becomes a more critical piece of vehicle manufacturing, a panel of experts at the Consumer Electronics Show (CES) said. Sanjiv Khurana, with the connectivity services group for Daimler Truck, said companies need to stay up-to-date with the latest technology advancements, including autonomous and zero-emission vehicles. Khurana added, “How do we improve that speed to offer new services and solutions?” ABI Research predicts that by 2028 U.S. automakers will shift to over-the-air (OTA) recall remedies to save $1.5 billion a year. “But I think that talent gap is going to be a real problem if they try to do all of it.” Bill Pinnell, Qualcomm vice president and head of automotive software product management, said more than ever, the industry sees that an ecosystem of suppliers is essential to ensure technology works. You need a pool of ecosystem providers.” Elmar Pritsch, Missy Stigall, Andrew Poliak, Bill Pinnell, Sanjiv Khurana, and Mariella Minutolo speak at CES 2024 on Jan. 9.