GroundForce Capital Completes Beverage Roll-Up Strategy with SYSTM Foods’ Acquisition of Humm Kombucha
Summary
GroundForce Capital selected SYSTM Foods, an established team new to the beverage sector but with extensive experience acquiring and managing multiple consumer brands. This strategy builds off GroundForce Capital’s recent rebranding to expand its reach and invest more broadly in food-related companies aligning with two impact goals: promoting healthy and sustainable lifestyles and catalyzing the transition to lower carbon and regenerative food production. The firm provides capital, strategic guidance and operating expertise to visionary companies including Bobbie, Liquid Death, OWYN, Miyokos Creamery, KinderFarms, Thistle, and Vive Organic. SYSTM Foods acquires and operates beverage brands that bring todays consumers better-for-you organic and functional products created for healthier living. They utilize their consumer-focused investment expertise, access to subject matter experts, long-standing relationships with suppliers, manufacturers, service providers, and first-hand experience in multi-brand operations to help emerging businesses scale into successful and resilient consumer brands.