How Product Taxonomy Powers eCommerce
Summary
If you are shopping for an artificial Christmas tree from a home improvement retailer, you will probably click on a parent category such as “Holiday Decorations” before you select “Artificial Christmas Trees.” Likewise, just as customers use these hierarchies to find the products they want to buy, companies understand how the structure of an eCommerce hierarchy is integral to the merchandising and marketing of their products. For example, grouping “Power Tool Kits” and “Grills” under a temporary, seasonal category of “Gifts” is a great way to help move those products. For every product, whether a flannel shirt or a bag of ice melt, companies need to capture technical information about it in order to sell it. But if you’re shopping for an electric snow blower, you’ll be interested in a different set of attributes, such as the width of the clearing path and the drive type (push or self-propelled). There’s no substitute for a hierarchy that optimizes data management, especially for a company embarking on the implementation of a PIM or MDM system.
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