The Latest Real-Life Updates: How Software-Defined Vehicles Are Shaping Our Automotive Future
Summary
Taking place at the 2023 LA Auto Show in November, the "Software-Defined Vehicles: Forget OTA, Lets Update IRL (In Real Life)" panel was moderated by MotorTrend Head of Editorial Ed Loh, who has spent the last year or more exploring and covering the accelerating impact of software in today’s personal transportation. Panelist Stefano Marzani, worldwide tech lead for software-defined vehicles at AWS (Amazon Web Services), adds that the disruption from this shift to SDV designs should not be underestimated. That hurts the entire industry because people think its not safe.” “Full autonomy will take a long time to arrive,” acknowledges Mercedes-Benz President and CEO of Research & Development for North America Philipp Skogstad. Its there for testing but exposed to real conditions, to see if it’s ready for production, and then you can roll it out.” Mercedes-Benz was also first to introduce generative artificial intelligence into its cars’ voice assistance using ChatGPT in live customer trials. To further support software leadership throughout the automotive industry, MotorTrend and BlackBerry will be hosting the second annual SDV Innovator Awards at CES 2024 in Las Vegas in January 2024.