Ed Marshs New Sales Lead Audit Will Help to Optimize Sales Lead Management
Summary
As the fall trade show season fades in memory and companies adjust their forecasts and budgets for the coming year, they need data to make informed decisions. Yet many companies dont have empirical data on the cost and return of their marketing investments and trade show participation. "Companies carefully weigh most business and investment decisions and rely on data to guide their choices," says Ed Marsh, founder of Consilium. Its also an eye-opening process for senior execs to understand the dissonance between the disciplined way they run production and operations and the more casual and ad hoc execution of marketing and sales." Its fast, easy and modestly priced to get started and harvest extensive, valuable insights to improve revenue growth and allocate marketing dollars efficiently.