Billups Expands EMEA Footprint with Outsight Acquisition
Summary
“Bringing Outsight into the fold marks a significant milestone in our journey towards redefining the OOH landscape in EMEA,” said David Krupp, Global CEO of Billups. “In this digital renaissance, technology isnt just a tool; its the key to unlocking personalized, immersive, and seamlessly integrated brand experiences,” said Jos Van Campenhout, Founder and CEO of Outsight. Our experienced and dedicated team of 14 professionals guide advertisers to create result-oriented OOH and programmatic Dooh campaigns with a focus on efficiency and Impact. Blending art and science, Billups leads the industry with patented scientific targeting, accurate Out-of-Home measurement and an AI-powered recommendation engine. Billups supports advertisers, agencies and media owners through services and platform technology that make Out-of-Home as automated and attributable as the most effective digital ads.