Enrico Eyewear raises INR 2.1 Cr fund in pre-seed round led by 100X.VC
Summary
Additionally, the capital raised will be used strategically to educate customers about the importance of quality eyewear and maintaining eye health.Guided by the leadership of Kavin Khara , Enrico comes from a family legacy of over 35 years in the optical industry. Founded in 2017, the brand underwent a comprehensive three-year research phase, resulting in a powerful market entry in 2020. This innovative range includes computer glasses and sunglasses, providing protection against the challenges of digitalization and sunlight, with the belief that safeguarding your eyes is not only a necessity but a habit that should be inculcated.Ninad Karpe, Founder & Partner, 100X.VC, said, Enrico is targeting an interesting untapped market in the Indian space and truly has enormous potential for rapid growth. As the first institutional investor in the startup, 100 X.VC is pleased to witness the brands growth trajectory and contribute to the same in all ways possible.As Enrico continues to innovate, it is also strengthening its leadership in the eyewear industry, dedicated to contributing to good eye health for consumers. Aiming to scale and grow its business, the brand intends to diversify its product portfolio and is planning to launch night-driving glasses and photochromics in the coming months.