Mastermind Marketing Predictive Analytics Drives More Conversion
Summary
Mastermind aggregates and integrates disparate client data sources into custom algorithms to produce unique dashboards that provide a tailored, on-demand, 360° view of the client’s business.Web Analytics: site traffic, visitors, journey paths, and conversion points Social Listening: to gauge sentiment, determine influencers, and the topics that resonate with key groups Channel Analytics: to determine who is engaging with content, on what platforms, and what are the most meaningful topics Seasonality and Weather: analyzing environmental factors impacting purchase & engagement Purchases Email: opens, topics and opt outs analysis PPC: keywords and internet searches to yield timely content and conversions decisions Customer database: geographic, psychographic and purchase history Digital Display: messaging and performance Shopper Journey Research: in-store and digital/mobile Ethnographic/Qualitative: what groups interact with the brand and why A/B and Multivariate Testing Conversion Rate Optimization: data-driven activities that determine the most effective web-to-lead (or purchase) conversionsOur customized dashboard approach provides performance information, but also integrates many other insights to impact intent, purchase funnel, store traffic, conversion, and engagement,” said Michael Gelfond, President.The company has extensive marketing expertise in Content, Digital, Influencer, Social, Promotion, Channel Optimization, and Contingency Communications.These statements are based upon the current beliefs and expectations of the Company’s management and are subject to significant risks and uncertainties, including those detailed in the Company’s filings with the Securities and Exchange Commission.