Senior Director of Product Marketing at Staffing Matches
Summary
In this role youll be responsible for product positioning, core messaging, competitive analysis, and field enablement. You will analyze selected markets, customers, and competitors for use in the formulation of business and product strategy, marketing requirements, content and demand generation programs. Youll work closely with the Chief Marketing Officer and Sales, Product, Customer Success, and Executive Management.This position is with a tech company that helps companies speed up their computing of data-heavy applications. If you have experience with technology, IT, software, databases, on-premises or public/private cloud, you could be a great fit! ResponsibilitiesServing as an expert on the platform, customer needs, and competitive landscape in order to accelerate adoption and usageWorking with the Chief Marketing Officer and Product teams to create core product positioning and messagingContinually assessing both short-term and long-term differentiators of the platformHighlighting the value of the platform at all stages, from product introduction, to training and adoption, to ongoing marketing effortsAssessing market need /fit and adjusting market positioning accordinglyDeveloping and producing sales enablement tools and assets to support BDR, inside sales, and account executive teams in their efforts and shorten sales cyclesTraining the field organization on product and positioningDeveloping and implementing marketing materials and campaigns that support revenue-generating activities including presentations, demonstration scripts, product data sheets, white papers, marketing collateral, lead generation programs, and call and email outreach scriptsWorking with customers to understand business requirements for translation into sales tools, and uncovering successes to create case studiesServing as a key spokesperson for media and analyst relations opportunities Requirements7+ years product marketing experienceDomain experience in real-time data architectures, data integration, or analytics, preferably at startupsThe ability to understand deep technical features and translate into business language, creating compelling value propositions and messagingDemonstrated passion and success in supporting sales organizations and growing revenueExcellent communication skills (written, verbal, visual) for both internal audiences and external-facing messagingManagement experienceBA or BS, MBA a plusPowered by JazzHR1aX7hd7V6k J-18808-Ljbffr