Subtl Beauty Secures Multi-Million Dollar Investment from CULT Capital
Summary
With the recent close of their second fund, CULT Capital is dedicated to backing the rare and remarkable few brands that are poised to revolutionize the consumer industry. Alongside its fresh repackaging, Subtl reimagined its makeup formulas in response to consumer insights, ensuring clean beauty standards and introducing new skin-conditioning ingredients like Bayberry Fruit Wax and Vitamin E. The significant series A investment funding round comes as no surprise as the beauty brand has grown a notable cult following, and growth has exceeded 170% year over year. "The partnership with CULT Capital marks a pivotal moment for us; it is a testimony not only to our product but also to our business trajectory," said Reid, Founder and CEO of Subtl Beauty. "Reid chose to partner with CULT Capital due to the firms strong track record of success in the beauty category, having most recently sold a majority stake in Supergoop! Notably, CULT Capital recently closed its second investment fund.About SubtlFounded by Rachel Reid in 2018, Subtl has been redefining beauty with simplicity, personalization, and authenticity.